Dockers Launches Their New Alpha Collection to an Uber Cool Brick Lane Crowd
The Street Gypsies were invited down the launch of Dockers Alpha Collection on Thursday night. The new Alpha collection which celebrates men-of-style as well as budding entrepreneurs shows a very modern take on Dockers traditional chinos, as well as some VERY cool shirts and jackets with the use of bold colours and prints, this is the collection that will definitely give Dockers that cool edge its been needing for a while now.
This was the second official launch for this collection -the first one was a very laid back showroom presentation. We arrived on Brick Lane to a crowd which resembled a rave scene spilling on the street, after a second look we realised this was indeed the correct address on our invite, Number 6 Brick Lane. Greeted by the lovely Kristal representing Mission PR who after a brief catch-up directed us to the bar located in the middle of the the new collection. After a few Coors-Lights and vodkas we began to feel what everyone else was feeling. Video says it all.