PUMA x Solange Knowles - “Girls of Blaze” Disc Collection
For those of you whom don't know, Late last year the creative force that is Solange Knowles announced that she would be joining sportswear giants PUMA as a Art Director; and the first focus would be on the classic "Blaze Disc". Well The "Losing You" singer has just unveiled her first campaign with the brand- neatly titled “GIRLS OF BLAZE”, via her official Tumblr page My Damn Blog. The uber vibrant collection is set to give PUMA that push it need towards the trendy females, which I feel they have been lacking for some time now, and with Solange bringing her signature creative flare to this role; I think the movement will be a win win for both parties.
Solange on the PUMA partnership...
After years of art directing my own projects and visuals, including music videos, photo shoots, album artwork and web content among many others, I am extremely excited to announce that I am now able to apply my passion for all things design into my new roll as an Art Director for the iconic PUMA!!!
It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. I’ve had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artists, photographers, graphic designers to create activations that really celebrates both mine and PUMA’s approach and philosophies.
Over the summer, I paired four incredible designers (GERLAN, WILLIAM OKPO, HISHAM BAROOCHA) to interpret a personal favorite of mine, the classic Puma Disc. Each designer incorporated and infused it with their own distinctive aesthetic to present our collection, “GIRLS OF BLAZE”, inspired by the sights and sounds of Brazil. I couldn’t be more excited about the results. The shit is wild, and come February I hope you will be just as in love as I am. This has been a dream job, and the ride has just begun!