Nokia Teams up With ThisIsMission to Launch MixRadio in China
On the evening of March 27th, 2014 Nokia joined forces with ThisIsMission to launched Nokia MixRadio in China. With a population of over 1 Billion people, this gigantic move for Nokia also introduces artists across the globe to the tech-savvy generation in China. The launch event held at the MOMA art space in Beijing had over 300 music fans in attendance. The guests were also treated to a special performance by singer songwriter Khalil Fong, who joined Nokia MixRadio for an exclusive performance of new material, along with two of his recommended artists, Tia Rey and Muma & Third Party. For those of you who are unfamiliar Nokia MixRadio, click here ----> (MEMEME).
China is the most rapidly developing, emerging market in the world and Nokia's power move taps into this market, making sure that Nokia MixRadio is the first global music streaming service available in the nation.
“Nokia believes that music should cross boundaries and interchange globally. Apart from bringing the best Western music to the East, Nokia MixRadio will act as an international platform for local artists to share their music with the rest of the world. China has such monumental heritage in music," stated Jyrki Rosenberg, Nokia's VP of Entertainment.
At the event, attendees were also able to try MixRadio for themselves, including Mixes curated by the UK based Musicologists, and well as the noteworthy Music Discovery and that little PlayMe button.
Head over to NOKIA MIXRADIO to learn more about this incredible FREE service!