TSG's Fashion Editor Styles Joel Culpepper's Music Video "Heaven"

I currently style up-coming artist Joel Culpepper who has been named 'The One To Watch' by MTV, BET, BBC 1Xtra & most recently BBC Introducing.

Joel is a very interesting artist to style, he has a way of confidently owning his unique identity; mixing old and new skool styles together. Born and bread in South East London, Joel provides music listeners with an alternative and distinctive sound, His brand of Hip Hop – Soul infused music, is undeniably a breath of fresh air to the music industry.

After working tirelessly on his upcoming debut EP 'SkyDive' Joel has now released track No.3 'Heaven' in which we shot a music video for also. I was extremely excited for this project as it was welcomed by the one & only QuestLove where he held a world premiere on both his website's OkayFuture.com & OkayPlayer.com on Weds 29th May.

The styling for the video was based around the era of the late 1960s early 1970s. I had Joel Culpepper and his band The Transformers dressed in brands Paul Costelloe, Topman, Lambretta, American Apparel and Herring Shoes. The aim was to achieve a very sophisticated romantic suited look, I also had the pleasure of collaborating with Joels Mother; who kindly made the lovely white flower pinned on his suit.

 "Heaven" was truly an amazing project to be apart of working with director Abi Moore. Its been a long time coming so please... Enjoy this breath taking song and visuals, in which Mr Culpepper takes you back to a place that can only be... 'Heaven'.